You have a business plan, marketing plan, and even a financial plan written for your business. But, are you forgetting the most important plan? A comprehensive loyalty plan can be the difference between success and failure, and yet it is often ignored by business owners. In this book you will learn how to create your own loyalty plan, why it is needed, and how titans in different industries utilized a loyalty plan to dominate their market. After reading this book, you will have all of the tools and knowledge to implement a loyalty plan that will increase customer acquisition and retention.
