THE HEDGE is that rare story that takes a candid personal memoir and melds it into a bold portrait of self-discovery—in this case the best that science, botany and the world of business have to offer. This is Todd Johnson’s story, taken from interviews with Dr. Johnson on how a well-orchestrated journey of research, discovery and learning to navigate the complex universe of “entrepreneurial chemistry” helped him uncover one of Nature’s modern miracles—Pomifera® Oil, and all the wonders that follow.