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Viral campaigns are designed to reach as many people as possible, wherever possible and at the fastest rate possible, while common marketing campaigns are designed to reach as many people as possible within a qualified target audience.
The idea behind the viral approach is mainly to create massive awareness about a brand or product in order to drive additional marketing objectives depending on people’s response to the campaign.
Secondly, viral marketing campaigns are fueled by viral sharing, which is encouraged by delivering emotionally charged or highly entertaining content with high probabilities of being shared, while basic marketing campaigns are driven by delivering relevant content through organic marketing channels and paid advertising.
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This training guide is comprised of 20 chapters organized into 4 sections.
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