Would you like to extend your brand into new categories, regions and sales channels? Then you should consider brand licensing. Brand licensing enables you to extend your brand into new categories with minimal resources enabling you to increase market share while protecting your trademark.
This comprehensive 39 page module delivers the complete overview of the brand licensing process. It will cover topics such as:
what is brand licensing
why companies license
what are the expectations of licensees and licensors
licensing process
royalty payment flow
With several examples to aid understanding, this document is a one-stop-shop for all you ever wanted to know about Brand Licensing.
