"Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." said Ogilvy of that book.
It is an essential read for any marketer, advertiser, business people. Especially in that age where text has once again become the central tool to promote products. Think adwords, tweets, Facebook updates…
Headlines, headlines, headlines, free gifts, tests, importance of describing thoroughly and completely your product: everything you need to survive and make more money with more sales in the information age is here.
Advertising 101…
