The first comprehensive guide to the creative and technical grammar of Apple Immersive Video (AIV) - written by the filmmakers pioneering the format: Ben Allan ACS CSI and Clara Chong. This book draws on their three decades of hands-on production experience, and brings together original research, extensive testing with the Blackmagic URSA Cine Immersive and DaVinci Resolve Studio, and translates these complex principles into practical creative approaches. Apple Immersive Video represents one of the most significant new opportunities in cinematic storytelling since the arrival of sound, color and widescreen. This new medium requires a new creative grammar, adapted production methods and a deep understanding of human perception. From proximity and gaze to Apple Spatial Audio sound design, this book explores how traditional filmmaking principles evolve when the frame disappears an the viewer steps into the story. Apple Immersive does’t replace traditional formats. It is a new storytelling tool, like choosing between Scope or Academy or IMAX, and will suit some stories and styles more than others. With Apple Immersive, the creative limits aren’t so much technical, they’re more biological. This is not a manual written from the outside. It is a field guide written from the frontier of this new format. Cinematic Immersive For Professionals is the essential reference for filmmakers, studios, educators, and creators planning and shooting for Apple Immersive Video at a professional level.
