Artificial Intelligence and Transforming Digital Marketing by Allam Hamdan & Esra Saleh Aldhaen

Artificial Intelligence and Transforming Digital Marketing

By

  • Genre Engineering
  • Publisher Springer Nature
  • Released
  • Size 84.01 MB
  • Length 1112 Pages

Description

This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.

Preview

More Allam Hamdan & Esra Saleh Aldhaen Books