The content of the thesis may be summarized as follows:
a) Conceptualization, development, and validation of a scale to measure holiday attachment.
b) Examination of holiday attachment as an antecedent of tourist loyalty.
c) Test of the proposed mediation-moderation model involving holiday dependence, holiday identity, novelty seeking, and loyalty.
KEYWORDS: Scale Development, Holiday Attachment, Holiday Utility, Holiday Identity, Holiday Contextuality, Holiday Dependence, Novelty Seeking, Customer Loyalty, Mediation, and Moderation.
