Guides you through the five styles of mental motivation: Achiever - Problem Solver, Leader - Follower, Innovator - Processor, Doer - Thinker, Evolutionary - Revolutionary. You'll learn how to detect and use them to get people moving toward useful outcomes without alienating anyone. Targeted to managers who are dissatisfied with the one-size-fits-all, reward-based approaches to employee motivation. Use language alone to motivate employees.