Selling Books to the Military Market by Michael S. Sedge: An Instant Report from the Poynter Quick Reference Library

The Military Market: A Truthful Look at Size: If you're investigating the military market and read that the current strength of the armed forces is slightly more than 1.55 million people, ignore it. Don't mistake "strength" for "buying power." Truth is the current buying power of the U.S. military market, according to the American Logistics Association, is nearly 12 million strong.