Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution by Monique Reece

Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution

By

  • Genre Marketing & Sales
  • Publisher Financial Times/Prentice Hall
  • Released
  • Size 4.71 MB

Description

Your Hands-On Guide for Creating Continuous, Profitable Growth!

Use the proven, six-step Marketing Process to:

• Create a marketing plan with execution built in to the process.

• Accurately predict the ROI of marketing and sales to improve results.

• Integrate marketing best practices with new social media breakthroughs.

• Improve customer experience and customer lifetime value.

• Refine your brand and positioning to create a competitive advantage.

• Update strategy in real time to respond to changing market conditions.

• Create a culture that thrives on accountability, execution, and winning.

A Better Way to Plan and Executeute!

Master Monique Reece’s Proven Marketing Process:

Purpose: Define your vision and specific strategic goals.

Research: Deepen your understanding of customers, markets, and competitors.

Analyze: Uncover powerful new growth opportunities.

Implement: Develop a tactical plan using new media tactics to drive leads, increase sales, and build
your brand.

Strategize: Create strategies and build effective sales plans resulting in increased revenue and profitability.

Execute and Evaluate: Integrate marketing, sales, and operations. Measure and update your plan in real-time and create a culture of execution.

www.MarketSmarter.com

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