Summary of Rory Sutherland's Alchemy

Excerpt From Summary of Rory Sutherland's Alchemy

#1

We have to stop thinking about what people should want and start thinking about what people actually want. Only then will we be able to provide solutions that are truly beneficial to the public.

#2

The world is full of problems that require creative solutions. However, due to the limitations of the human mind, which are called confirmation bias and cognitive bias, we are often limited to seeing things from a narrow view that fits our logic.