The role of the Chief Marketing Officer has never been more complex—or more critical. As the marketing profession rapidly evolves, today’s CMOs and tomorrow’s marketing leaders are expected to balance visionary strategy with precise operational execution.
The Next CMO: A Guide to Operational Marketing Excellence delivers a practical framework to help you meet that challenge head-on. Drawing on decades of experience leading marketing teams at startups and multi-billion-dollar companies, authors Peter Mahoney, Scott Todaro, and Dan Faulkner present a comprehensive playbook for modern marketing leadership.
This guide provides a best practices approach to forming clear marketing goals, developing strategic plans, building impactful campaigns, optimizing budgets, and measuring real marketing ROI. It includes practical models, proven frameworks, and ready-to-use templates that help you structure an efficient, results-driven marketing strategy tailored to your organization’s needs.
Whether you're a seasoned CMO or an aspiring marketing leader, The Next CMO offers actionable insights to help you:
Establish goals aligned with your business objectives
Create scalable, strategy-based marketing plans
Craft campaigns that drive measurable impact
Optimize your budget for efficiency and effectiveness
Demonstrate marketing’s contribution to business growth
In today’s data-driven, fast-moving marketing landscape, operational excellence is no longer optional—it’s the foundation for success. This book is your essential guide to becoming a high-performing marketing leader and driving long-term value for your business.
