Buy now to get the key takeaways from Katy Milkman's How to Change
Sample Key Takeaways:
1) The stubborn persistence of unhealthy or unproductive behavior is common today. This includes habits such as smoking, lack of physical activity, and terrible diets. Simply telling people that change is easy, cheap, and beneficial will not work. Effectively promoting behavior change requires understanding when to begin.
2) People get discouraged when adopting healthy habits requires rearranging busy lives and entrenched routines. This limits their openness to change. Even if a habit can mean the difference between life and death, people will simply ignore it. A fresh start allows us to keep old habits from working against us.
