Fourth Edition of Rhetorical Criticism and Theory in Practice allows students to understand rhetorical criticism and theory from a helpful introductory perspective. Chapters cover key elements of rhetorical analysis in areas of metaphor, narrative, visual analysis, language and ideology while providing ample, contemporary, thought-provoking exercises and interactive chapter components. This text presents an original framework for reading and using existing rhetorical criticism analysis that is especially accessible to first-time students of public messages and cultural persuasion. The book is a springboard to more involved study while also connecting rhetorical scholarship to public message rhetors who will work in contemporary communication professions.
