You've heard it once, you've heard it a million times, and the money is in the list. And if you are an online marketer who is looking to establish a foothold in your market, while consistently building your brand and a solid relationship with your market, you'll quickly discover that email marketing is one of the most important aspects to your online marketing. So, what exactly is email marketing and list building? If you are new to the idea of building massive campaigns and making money with email marketing, here is a quick overview of what it involves and how it can benefit any online business you are involved in:
With list building, you are creating squeeze pages (also referred to as opt-in pages) that offer potential subscribers with the option to join your list or newsletter, in exchange for free information such as an eBook, report, course, etc. Each time a visitor to your squeeze page enters in their name and email address, they are added to your database, and become an active subscriber of your auto responder. List building allows you to connect with your target audience, and helps facilitate the process of an active subscriber becoming a customer, by giving you the opportunity to direct them to specific products, exploring what your target audience is actively buying, and what kind of products or services they are likely to purchase from you.
